Norwegian Cruise Line designates GHC Asia
Norwegian Cruise Line Holdings has actually employed GHC Asia as its communications partner as part of its plans to grow in Asia-Pacific.
GHC Asia will be in charge of PR strategy for all 3 of the cruise company s brands: luxury cruise company Regent Seven Seas Cruises, upper-premium brand name Oceania Cruises, and Norwegian Cruise Lines.
The firm, which specializes in travel and lifestyle PR, will be accountable for media relations, trademark occasions and establishing partnerships.
NCLH senior vice president and APAC managing director Steve Odell stated: "We’re pleased to be dealing with GHC Asia to drive sales and heighten awareness of our market-leading brand names across the region.
" Their reputation for quality and expertise in the luxury lifestyle sector is unequaled in the area and we are thrilled to invite them on board as our partners."